Mystic Tan is the oldest and most trusted brand of sunless tanning in the world. The booth has evolved from its' earliest version into an incredible machine that allows clients to step in pale, and step out with a UV-free glow.
Mystic Tan users are primarily young women in high school or college seeking to look good for an event like a wedding, vacation, or even just the weekend.
Mystic was missing out on the older, more affluent market. This project is an attempt to re-brand Mystic to appeal to a wider market, without scaring off he younger audience.
The project was shut down abruptly when the good people at Sunless Inc Corporate decided that they didn't need new branding, and the marketing materials were reverted back to the old versions from 2005.
Hey Mystic, the re-brand is still here waiting for you when you are ready for the future!
Website and Responsive Design for IVF Specialists
Fertility Specialists Medical Group needed a site that exuded positivity, hope, and comfort, to a wide range of clientele. The website also needed to be fully responsive and convey the messaging across various media.
From gay couples looking for egg donors, to heterosexual couples seeking IVF treatment, this branch of medicine is important to many different types of families.
Carrying the theme that "Medicine is Art", this website is less sterile, and more artistic with beautiful photography and even a bit of watercolor.
Full site can be viewed HERE.
Brand Identity System for a Pharmaceutical Distributor
Optimal Pharmaceuticals was founded by a few people with a goal of better service, and a better network of pharmaceutical distributors across the United States.
Optimal Pharmaceuticals required a brand that would portray the company as extremely fast and up-to-date with products, but also established and reliable. Most customers require rare drugs on a short notice, so while Optimal Pharmaceuticals requested a "stylish", "sporty", and "simple" timeless brand, it also needed to put customers at ease by portraying an unrelenting dedication to accuracy and professionalism.
The finished product has that balance of "sporty professionalism" and has elevated the brand to new levels as the company has grown substantially from its three original founders. Optimal Pharmaceuticals distributes its products across the country to hospitals, doctors, and even veterinarians in need of fast and flawless service.
Brand Identity System for a DNA Sequencing Kit
Day1DNA provides DNA testing that can help identify specific trends in a person's genetic structure. The company has a strong commitment to DNA testing to better serve the community and keep people healthy by analyzing their DNA profile so that they can take specific steps to prevent disease, live longer, and enjoy life to its fullest.
Day1DNA needed a brand identity that accurately reflects a serious commitment to health and happiness. DNA is becoming standard in medical care, and is a fast growing industry, so Day1DNA Founder Brian Wright wanted Day1DNA to be one of the first recognizable brands in the markeplace. Day1DNA targets its services at expectant parents, but also needed to investors and OBGYNs. The final product needed to reflect that Day1DNA offers reliable testing services that are an invaluable resource to stay healthy. However, Day1DNA is one of the very few kits that is affordable to the masses, so the brand identity needed a balance of established, yet approachable.
The final solution is simple, clean, and friendly. Key words that inspired this were “strong”, “modern” and “sleek” - all which all relate back to the core idea behind Day1DNA. The entire logo looks like a strong, clean, established badge. This branding is simple, but also iconic and memorable.
Branding, Website, and Responsive Design for a Search Optimization Company
Wolfhound Interactive focuses on conversion strategy, conversion re-design, and search engine marketing for companies.
They asked for a brand identity and website that looked high-end, and conveyed the message that increased visibility and profits could be attained via their services (for a high price).
The concept is, "quality is our calling card", which is why the business card in the website heading is so prominent. As a whole, the design is simple, with just a few pops of elegant detail.
The site has been heavily edited since I handed off this project to the client to something that I vaguely recognize. I will not comment any further on the topic.
Brand Identity System for a Hydroponics Store
Whether you’re an amateur or professional gardener, Grow It Yourself Gardens can provide hard to find garden equipment for controlled environment indoor gardening as well as organic growing. Grow It Yourself Gardens is a family-run store in northern California located in the town of Antioch.
Grow It Yourself Gardens was looking to create a brand identity that showcased hydroponics as something accessible to everyone, but it also still needed to look expensive and professional since the equipment can reach a very high price point.
The resulting logo mark is a simple "g" that is growing from bottom to top. The colors are vibrant and fun, but the typography is clean and professional.
Branding for a Company that Pairs Painting with Fine Wine
The marriage between art and wine is one dating back centuries. Painting & Vino takes this great combination so customers can enjoy a fun night out on the town. At events, professional artists walk people through the process of recreating a Van Gogh or one of their own original paintings while sipping on a glass of vino or a cocktail.
The brand identity is fun, simple, and portrays exactly what the company does.
Brand Identity System for a Nonprofit that Inspires Agencies to Donate Art Supplies to Schools
Too many art supplies end up in the dumpster or tucked away in supply closets all over the country every day. This nonprofit counts on Caring Creatives currently at design agencies who can spare some supplies to help keep art in public schools to ensure that the future is filled with innovative thinkers.
This brand identity integrates a student into an infinity sign, with the tagline, "Nurture Infinite Innovation." The logo is strong, memorable, and bright. The brand as a whole integrates watercolor paint to show a balance of professional and whimsical.
Superhero Themed Alumni Giving Campaign
The Bishop's school depends on participation percentage of Alumni Giving in order to sustain its existence. It's not about dollar amounts, it's much more important to get the majority of the population involved. This percentage impacts grants and other gifts from large foundations, corporations, and other significant sources of income.
The Bishop's school already has a set in stone styleguide, but they needed a campaign that was memorable, fun, and most importantly, raised the necessary funds to keep educating students. So keeping within the client's styleguide, I went to work to create something "outside the box", but still, "inside the styleguide."
This concept was unanimously approved by the entire Marketing Department and the Alumni Committee on the first draft (this is shocking because it rarely happens!)
The ad states, "It doesn't take a big donation to be a big hero. The Bishop's School has been creating superheroes since 1909. Your generous gift of $19.09 (or more) can honor present superheroes, and ensure the existence of future superheroes."
The superhero theme ties into the history of the school, and also gives everyone an opportunity to dress up, get involved, donate, and most importantly, have fun!
Update: I dabbled in video for this project. It's cheesy, but worth a peek right over here!
VersaSpa is a high-end tanning system that brightens and improves skin with every treatment.
VersaSpa needed a brand upgrade to appeal to customers 30+ with high income. All VersaSpa formulations include anti-aging ingredients, and are organic, paraben-free, cruelty-free, non-comedogenic, botanically infused and are approved by ever major governmental agency worldwide as a superior tanning product.
The new brand is clean and luxurious, and the skin benefits are emphasized to show that this is more than just a sunless tanning system.
Brand Identity System for a Convenient Pet Door
ACME Pet Solutions is a family owned business that invented the first ever pet door controlled by a smartphone.
The SmartPet™ Small Pet Door, the first truly programmable, automated pet door. The best pet door on the market doesn’t require pet or human participation, just the press of a button. Easily control the pet’s access to and from the outdoors with a pet door system that you can control from near or far.
The SmartPet™ Small Pet Door is WIFI enabled* and can be programmed or controlled from anywhere in the world – or from your recliner – with a touch.
This brand is very strong and solid, meant to show “safety” with the shield and collar symbolism (as a collar is something that keeps your pet identifiable, and sent home if ever lost in the world.) The colors are similar to Amazon’s color scheme, and is meant to show with the orange that the product is cutting edge technology, but with the brown show a bit of friendliness/approachability. This mark looks like a strong, symmetrical “stamp of approval”.
The website can be viewed at: http://catdogpetdoor.com/
Print and Online Materials for a Residential Construction Company
Suffridge Design & Build is a husband and wife owned company that has been building and remodeling for over 25 years.
They had an established logo, but needed to elevate their brand as a whole with print and online materials.
The owners are old-school, so they wanted the marketing to convey that. However, they agreed to allow a touch of modern design to be infused into the design.
The end result has bright colors, warm textures, and custom icons. Every piece is easy to navigate, read, and understand for their older clientele.
The website will launch in mid 2015.
Brand Identity System for the Ultimate Resource for Fathers of Multiples
Having “Twins” is a Circus. There is an inherent wonderful chaos when one gets thrust into being a parent of multiples. Raising multiple children is crazy fun but it also requires immense patience, organization, and time-management skills.Twin Circus is a special resource specifically for fathers of twins, expecting twins, or even a parent of multiple children of different ages. It is never too late to learn how to handle the circus! The book is due out in Fall 2014, (Twin Circus: A Father’s Guide to Ring Mastering Multiples), and the blog is up now at: the Twin Circus Blog.
Twin Circus was looking for a brand identity that was fun and whimsical that would ease someone's mind with twins. However, the brand needed to also be have a balance of cute and clean, and clearly convey the concept of parenting twins.
The resulting mark was used for an identity kit, book cover, and custom blog design.
Brand Identity System for Wealth Advisors in La Jolla, CA
Far from the bustling financial hubs of New York City and Chicago, Financial Alternatives Inc is tucked away in La Jolla, CA. This group of trusted financial advisors has been giving personalized attention to successful clients since 1991, and the average client stays with these trusted advisors for 10 years. The group has been named one of the top wealth managers in the United States on numerous occasions by Rob Report Worth Magazine. In those 10 years, the brand identity did not change.
The group needed a brand identity that would be appealing to investors with $2M in assets and up, but still convey a sense of customized service and approachability. Financial Alternatives also needed an identity that would measure up to the stiff competition from the larger firms in big cities, and would not need to be updated ever.
Careful research found that Mass Affluent consumers feel under-served by financial services companies, and that there is a great opportunity to serve this market by using targeted marketing messages, customized products and personalized services. It was also found that the quality of their relationship with their financial advisor is more important to those in the Mass Affluent segment than the firm with which the advisor is affiliated.
The finished identity is polished, simple, and elegant. Just as financial advice needs to be kept simple, so did this brand. The identity tells the story of a small firm by the ocean with extensive knowledge, attention to detail, and perfectly capable of delivering the same results as much larger firms, but with personalized service.
Brand Identity System for a Life Coaching Company
This identity design integrates a key shape with three “C”s and also includes a monogram for the company name. The key relates to the idea of “unlocking your potential”, which is the goal of coaching & consulting.
Life coaching focuses on the present and future, and is meant to take an already good life and make it great. Conlon Coaching & Consulting is offering “personal training for the mind, and the intention is to bridge the gap between where we are and where we wish to be.
Conlon Coaching & Consulting aims services at "spiritual business professionals". This target market is successful, but also has a “laid back” aspect. The final product shows that Conlon Coaching & Consulting offers reliable coaching services that are an invaluable resource to improve health, happiness, and financial success.
Branding for a Company that Creates Covers that Protect Boats from the Elements
SoCal Marine Enclosures specializes in custom and replacement isinglass, carpeting, upholstery, and canvas work including covers for all boats in Southern California.
They came to me in need of an identity that was strong, solid, modern, and updated (just like the custom products they create and sell).
The text and icon come together as two extremely strong pieces (which keeps the logo balanced as a whole). The mark is very iconic and is meant to look like an anchor being protected from the elements, and the water references all things marine. The circle also slightly resembles a “pearl”- conveying the idea of protecting something important.
Once the logo was established, we moved on to create print materials and a simple (but effective) web presence.