This logo was inspired by the client’s request to utilize a lattice tower in the logo and the color green, and the rest was designed to convey a balance of masculine/feminine and old/new. I did some research and found that Nicole has a background in Commercial Real estate and her other company has been around since 2004. Given this history of success, it seemed fitting to create something timeless that has a very clean/readable font with an icon that has a balance of retro with the enclosure (meant to look like a “seal of approval) but there is also an element of technologywith the lattice tower. Since the initials of the business are “TT” it was fitting to insert the “T” into the monogram. This can work as the company’s “Nike Swoosh” and can stand with or without the rest of the text.
This project was quite a bit outside of my comfort zone- but when family asks for design favors as a wedding gift, the answer is obviously, "Sure, I got this."
I created a custom monogram of the bride and groom's initials, and rustic invitations/rsvp for their barn wedding at a barn in Wisconsin.
There is also a photo of my adorable munchkin daughter who was a flower girl (this also gives a feel for the theme of the wedding). She is holding her favorite stuffed llama named Lola (in case you were wondering about the fluffball).
It was a fun project and definitely very different from the much more clean/corporate work that I tend to do.
This is an infographic that I did for the Residential Lending Department at an internet bank called BOFI USA.
In my opinion, this is way too much content for a single infographic, but it was extremely time-consuming and required a lot of effort, so therefore it gets a spot on the ol' website.
One of my favorite clients owns the patent to create plastic bags with multiple compartments, and an educational component (some bags feature letters, numbers, and even foreign languages).
The "Side By Side" brand simply features food illustrations, and doesn't have an educational component. The "ZipNLearn" brand features the alphabet.
She came to me needing compelling packaging designs to present to investors, and she needed them fast. These are what I came up with. These are not final and might never get used, but they are fun to look at!
I created a brand new logo for Ford Financial Services based in Encinitas, CA. They offer small loans for Equipment Financing, and want to appear both refined and approachable. This is what I came up with- the two "f"s come together to create a monogram with a pen. We wanted to keep the logo relatable to the business, but not too literal (we found that pictures of equipment/gears were both cliche and unattractive). The final solution is timeless, and they are using it on their new website, printed materials and signage.
This is one of the more whimsical projects I've done- and it was for a a BANK?! Well, that was quite the surprise.
The goal was to illustrate how important it is to start saving early. I'm working on an interactive piece with the same information at this very moment. Enjoy.
SoCal Marine Enclosures specializes in custom and replacement isinglass, carpeting, upholstery, and canvas work including covers for all boats in Southern California.
They came to me in need of an identity that was strong, solid, modern, and updated (just like the custom products they create and sell).
The text and icon come together as two extremely strong pieces (which keeps the logo balanced as a whole). The mark is very iconic and is meant to look like an anchor being protected from the elements, and the water references all things marine. The circle also slightly resembles a “pearl”- conveying the idea of protecting something important.
Once the logo was established, we moved on to create print materials and a simple (but effective) web presence.
This was a small and very quick project I did for a bank that wanted to highlight their residential lending services in The Scotsman Guide. It has a Political theme to reflect the upcoming election. I wanted the design to be something very American, non-partisan, and eye-catching.
BofI Federal Bank bought out the cover, and the inside cover spread. This is what I came up with.
Earlier this year, I completely redesigned the "Bank of Internet USA" website. Today, I was notified that it won not one, but TWO Interactive Media Awards!
One was for "Best In Class: Banking" the other for "Best In Class: Financial Services."
It's really cool to see my baby get recognized, she sure is looking good! I also had a great team of developers and one developer/hybrid designer who I couldn't have done it without. Creating a project of such a large scope is easier when you are managing the design with an amazing team.
You can visit the Winner Gallery Here: http://www.interactivemediaawards.com/winners/gallery.asp?id=111656
You can visit the (AWARD WINNING!) website here: https://www.bankofinternet.com/
As some of you may or may not know, when you work for a financial institution, EVERY single thing must be measured numerically and justified. And I mean EVERYTHING.
As an artist, it can be challenging to measure the direct impacts of my pieces, and ultimately link my tasks to specific areas of profitability.
Luckily with this project, the results were so overwhelmingly positive that the results of the design were undeniable. My redesign had a statistically significant impact on user engagement, and while I can't directly prove that this was all due to the design, our company managed to grow another 30% (the company has been consistently growing about 30% over the past 5 years). Do I get to take all of the credit for that growth? No, of course not. Is it a coincidence that an extreme re-branding took place at a time of growth? I don't think it's a coincidence at all.
Every 6 months, every employee must submit goals, and review to what degree those goals were accomplished. The BofI USA website design was just one of six goals.
I'm proud to say that the rewards of the design were so great, I got individual recognition with the only perfect score in my department. Below is my proof of the success of the redesign (now if ONLY they would change the name to be NOT Bank of Internet...baby steps).
The BofI USA website interim design launched in December, and the full redesign launched on-time on March 30, 2016. I’ve pasted a screenshot of all GA traffic for Bank of Internet non campaign sessions comparing all days after the website was changed to the exact same period one year ago. The big difference that should be highlighted is the number of page views per session (sessions=website visits). Consider that at the current number of sessions (157,733) while keeping pages/sessions flat (1.71), our number of page views would be264,593 or 20% fewer page views than we actually achieved. Since a conversion cannot happen on the first page this means we are succeeding in getting users more engaged on the site and potentially pushing them towards a conversion path. The bounce rate should be disregarded for now as it is artificially inflated due to the log-in button not being tagged until early in May 2016. Prior to tagging, if a user did not interact in any other way besides logging in Google would treat this action as a bounce since DI sits on a third party platform. Graph can be viewed below:
The graph following this section that only highlights sessions that began on the home page is also telling. While the sessions and users are down (this is not be a result of the design change), a larger increase is shown in pages/session and session duration in comparison to the last screenshot. Personally I believe this displays how my efforts have improved user engagement based on the how they are interacting, or indicating an increase in willingness to interact with our site after arriving on the home page.Comparing current sessions while keeping last year’s pages/sessions flat80,928 sessions * 1.71 pages/session = 143,242 or 23% less than the number of pages views we actually received.
When controlling for bounced users, the statistics are even more compelling. Following this paragraph is a new screenshot displaying traffic after the bounced sessions are removed. The delta here is much more substantial with pages per session increasing 55% (from 2.21 up to 3.43) and session duration increasing 41% (from 5:22 to 7:33).
Oh, and the Digital Marketing Manager gets to brag about me too, after all, he hired me AND I passed an IQ test to work here (more about that another time. It's actually hilarious that they make people do that).
From the Boss Man: "Emmy did an amazing job of jumping into a major redesign of the Bank's most prominent site. She showed an excellent eye for design, user interaction, as well as other components of website design. As indicated in her narrative for this goal, critical metrics indicating user engagement, have increased measurably since the launch of the new site. This is extremely important for overall conversion rates on the site. Emmy's analysis of the effects of the site redesign are correct, and the impact of her effort can not be discounted."
Did you actually read all that? More power to you. Now go drink some wine, because it's Friday and a LONG WEEKEND! Happy Birthday America!
This is a site I worked on last year, and am finally adding to my portfolio now.
Builders Window Supply is a family-owned business supplying whole house packages with high-end windows and doors. They work with some of the most visionary and successful contractors, architects, and designers in the community. The company had already established themselves as high-end experts in the business, and needed a website to match their strong reputation.
The design relies heavily on beautiful photography, and utilizes mostly black in the background with pops of orange to complement the warm, home interior imagery.
This client was great to work with, as they embraced a simplistic design to showcase the stunning imagery.
Live site can be viewed at http://builderswindow.com/
Photoshoots present a very unique challenge on so many levels. Setting the mood with lighting, wardrobe, set, casting, etc.
When I've done these things in the past, we usually have a budget for talent. But BofI Federal Bank insisted that we use our own staff in the photos, ("Why would we hire models to pretend to be our employees? We should use our OWN employees!"
Sure, it's a nice thought, but I was incredibly worried that we wouldn't get the level of imagery needed for BofI's advertising aspirations.
Oh, and not to mention, there are standards with regard to diversity of age, gender, sexual orientation, etc. So not only did the staff need to look beautiful (yet realistic), I also needed to ensure that we included all colors of the rainbow and all age groups in here.
Luckily, the BofI staff more than delivered. Here is a sample photo that I managed to sneak into ("Look ma, I'm famous!")
I'll post more as they get retouched. I've just been given the photos and I need to sift through thousands to pick out the winners. If you need to find me, I'll be behind the computer screen for awhile (like, a few days).
Elemis is a re-brand of an existing company that provides custom hormone pellet therapy kits to medical professionals. The previous brand was dated, unapproachable, and failed to exude that this is a tried and trusted product.
The mark is subtly based on both an infinity sign, as well as leaves to create the concept: "naturally forever young".
Bio-identical hormone replacement therapy using the pellet method has changed the manner in which people age, especially women. Today, we know that humans don't have to accept hormonal imbalance as a grim reality. Natural hormone replacement therapy has helped improve not only the quality of our lives, but also how long we live them.
The final packaging and logo mark is soothing, trustworthy, and solid enough to be associated with the medical profession.
One kit is for a Single Use product. The color scheme is blue and a bit more sterile to convey the concept.
One kit is for a Reusable product. The color scheme is green and looks more "eco-friendly" to convey the concept.
Someday, I hope to help them update their website and other branding materials. This is only the beginning.
One of my longtime clients Cassandra owns an airbrush tanning salon in downtown San Diego. She opened up a small boutique in the salon, and needed a logo for the clothing pieces.
The brand in her words,
"I studied Fashion in school and always wanted to incorporate fashion into my job somehow without being in the "Fashion World"! A pop up store inside of my UV Free Tanning Salon works perfectly because it gives clients the opportunity to pamper themselves a little more. The letter "Q" in the logo is the symbol for miscarriage. My first child's name was going to be Quinn but I sadly lost her during the pregnancy. The pop up shop, Style Me Quinn, is in remembrance of Quinn and to honor others who have gone through the same tragedy."
Suffridge Design & Build is a husband and wife owned company that has been building and remodeling for over 25 years.
They had an established logo, but needed to elevate their brand as a whole with print and online materials.
The owners are old-school, so they wanted the marketing to convey that. However, they agreed to allow a touch of modern design to be infused into the design.
The end result has a clear hierarchy, bright colors, warm textures, and custom icons.
This is a brand-spankin' new website design for a client in the beautiful northwest United States. She has a great business focused on health and wellness (she offers everything from Reiki, to massage, to Colonics).
I won't lie, I find colon hydrotherapy mildly frightening, so the challenge was to make all services (including this one) to appear less scary, and more inviting/focused on wellness.
Check out the design for "Body Rejuvenation". This is just the home page, there are several other custom pages involved in this build. When the website goes live, I'll come back and add the link to this post (because I know you are all on the edge of your seat waiting for this to drop like the next Apple Product- wee!)
This was a really fun project to work on, and my first ever book cover- exciting, no?
I've been designing for the better part of a decade, and yet, nobody ever asked for a book cover until now.
Bill Patterson came to me needing a logo and a book cover that would portray The Rusted Lantern as a mystery/adventure book that will appeal to 9-12 year old boys.
Bill Patterson is an elementary school teacher who wrote the book with a specific purpose in mind: helping students learn to write well. Over the years he has developed a keen awareness of what makes kids special and mirrors that to them. He also sought to create an online community where readers can interact and feel accepted with their common love of his book.
The final product needed to appeal to his target market, but he also noted that many kids' books (think: Harry Potter) have become popular with adults too. So the design needed to target 9-12 year old boys, but not alienate the rest of the audience.
Check out the book cover and logo below. We decided to eliminate the lantern illustration from the book cover since there is already a beautiful photo of a lantern (and as much as I love lamp...I mean, LANTERNS, two is definitely overkill in the book cover space).
Luckily, the logo typography works well standing alone OR with the icon. It will be available as en Ebook very soon, and the printed version will come out within the year. I'll try to remember to link to it so you all can enjoy the story for yourselves!
Well hello there visitors. In case you didn't notice, it takes me awhile to update my website with new projects. While I am constantly working on new pieces, some of them might not make it onto the main page.
"But why Emmy? Get it together, shouldn't you post everything that you do?"
Well friends, then this website might be just kind of, slightly, overwhelming.
The main portion of my website focuses on projects that I've built from scratch (logo, print, and web collateral). Often, I get asked to do smaller projects that turn out pretty cool, but they haven't had a home on this glorious website...until now!
Here, you can find other small projects, and maybe even some photography, and tidbits on my highly exciting life.