Services Provided: Brand Guidelines, Website Design, Printed Pieces, Email Strategy.
Well, this is exciting. This is my first ever branding and website build for a billion dollar company!
BofI USA is one of the oldest online-only banks. As such, the brand and online presence is absolutely crucial to reputation as there are no brick-and-mortar branches.
BofI USA needed a brand refresh, a new website, brand guidelines, and several other smaller components including email blast designs, social media, print ads, the works.
This is still in progress and there is a great deal I'd like to change still, but this is a huge step in a very positive direction. I'd still like to change the logo to increase credibility, but hey, baby steps.
Sales and web statistics will be posted as soon as they are available for the quarter as this site launched in March of 2016.
Website Can be Viewed Here: https://www.bankofinternet.com/
Update June 2016: This website won two Interactive Media Awards! Party on Wayne.
You Can read more about that on my Blog
Pages Per Session Have Increased 55% (from 2.21 up to 3.43) and session duration increased 41% (from 5:22 to 7:33)