Services Provided: Logo Design, Brand Standards, Package Design
Day1DNA provides DNA testing that can help identify specific trends in a person's genetic structure. The company has a strong commitment to DNA testing to better serve the community and keep people healthy by analyzing their DNA profile so that they can take specific steps to prevent disease, live longer, and enjoy life to its fullest.
Day1DNA needed a brand identity that accurately reflects a serious commitment to health and happiness. DNA is becoming standard in medical care, and is a fast growing industry, so Day1DNA Founder Brian Wright wanted Day1DNA to be one of the first recognizable brands in the markeplace. Day1DNA targets its services at expectant parents, but also needed to investors and OBGYNs. The final product needed to reflect that Day1DNA offers reliable testing services that are an invaluable resource to stay healthy. However, Day1DNA is one of the very few kits that is affordable to the masses, so the brand identity needed a balance of established, yet approachable.
The final solution is simple, clean, and friendly. Key words that inspired this were “strong”, “modern” and “sleek” - all which all relate back to the core idea behind Day1DNA. The entire logo looks like a strong, clean, established badge. This branding is simple, but also iconic and memorable.