Services Provided: Logo, Brand Guidelines, Package Design, Printed Pieces, Trade Show Booth Design
Elemis is a re-brand of an existing company that provides custom hormone pellet therapy kits to medical professionals. The previous brand was dated, unapproachable, and failed to exude that this is a tried and trusted product.
The mark is subtly based on both an infinity sign, as well as leaves to create the concept: "naturally forever young".
Bio-identical hormone replacement therapy using the pellet method has changed the manner in which people age, especially women. Today, we know that humans don't have to accept hormonal imbalance as a grim reality. Natural hormone replacement therapy has helped improve not only the quality of our lives, but also how long we live them.
The final packaging and logo mark is soothing, trustworthy, and solid enough to be associated with the medical profession.
One kit is for a Single Use product. The color scheme is blue and a bit more sterile to convey the concept.
One kit is for a Reusable product. The color scheme is green and looks more "eco-friendly" to convey the concept.
Someday, I hope to help them update their website and other branding materials. This is only the beginning.