Services Provided: Branding, UI/UX Strategy, Website Design, Packaging Design
Mystic Tan is the oldest and most trusted brand of sunless tanning in the world. The booth has evolved from its' earliest version into an incredible machine that allows clients to step in pale, and step out with a UV-free glow.
Mystic Tan users are primarily young women in high school or college seeking to look good for an event like a wedding, vacation, or even just the weekend.
Mystic was missing out on the older, more affluent market. This project is an attempt to re-brand Mystic to appeal to a wider market, without scaring off he younger audience.
The process began with simple market research, interviews with customers, and interviews with salon owners/employees to identify where business and consumer needs overlapped. A great deal of competitor research (as well as other cosmetic brands) yielded interesting results that enabled us to simplify the navigation and make a more pleasant user experience.
The project was shut down abruptly when the good people at Sunless Inc Corporate decided that they didn't need new branding, and the marketing materials were reverted back to the old versions from 2005.
Hey Mystic, the re-brand is still here waiting for you when you are ready for the future!