Services Provided: Logo Design and Brand Standards
Optimal Pharmaceuticals was founded by a few people with a goal of better service, and a better network of pharmaceutical distributors across the United States.
Optimal Pharmaceuticals required a brand that would portray the company as extremely fast and up-to-date with products, but also established and reliable. Most customers require rare drugs on a short notice, so while Optimal Pharmaceuticals requested a "stylish", "sporty", and "simple" timeless brand, it also needed to put customers at ease by portraying an unrelenting dedication to accuracy and professionalism.
The finished product has that balance of "sporty professionalism" and has elevated the brand to new levels as the company has grown substantially from its three original founders. Optimal Pharmaceuticals distributes its products across the country to hospitals, doctors, and even veterinarians in need of fast and flawless service.