Services Provided: Logo Design, Printed Advertisements, Animated Video
The Bishop's school depends on participation percentage of Alumni Giving in order to sustain its existence. It's not about dollar amounts, it's much more important to get the majority of the population involved. This percentage impacts grants and other gifts from large foundations, corporations, and other significant sources of income.
The Bishop's school already has a set in stone styleguide, but they needed a campaign that was memorable, fun, and most importantly, raised the necessary funds to keep educating students. So keeping within the client's styleguide, I went to work to create something "outside the box", but still, "inside the styleguide."
This concept was unanimously approved by the entire Marketing Department and the Alumni Committee on the first draft (this is shocking because it rarely happens!)
The ad states, "It doesn't take a big donation to be a big hero. The Bishop's School has been creating superheroes since 1909. Your generous gift of $19.09 (or more) can honor present superheroes, and ensure the existence of future superheroes."
The superhero theme ties into the history of the school, and also gives everyone an opportunity to dress up, get involved, donate, and most importantly, have fun!
Update: I dabbled in video for this project. It's cheesy, but worth a peek right over here!