Brand Identity System for the Ultimate Resource for Fathers of Multiples
Having “Twins” is a Circus. There is an inherent wonderful chaos when one gets thrust into being a parent of multiples. Raising multiple children is crazy fun but it also requires immense patience, organization, and time-management skills.Twin Circus is a special resource specifically for fathers of twins, expecting twins, or even a parent of multiple children of different ages. It is never too late to learn how to handle the circus! The book is due out in Fall 2014, (Twin Circus: A Father’s Guide to Ring Mastering Multiples), and the blog is up now at: the Twin Circus Blog.
Twin Circus was looking for a brand identity that was fun and whimsical that would ease someone's mind with twins. However, the brand needed to also be have a balance of cute and clean, and clearly convey the concept of parenting twins.
The resulting mark was used for an identity kit, book cover, and custom blog design.